So there you have it, our guide to a strategic approach to your Instagram grid layout so that when your audience lands on your profile, they see your stunning visual masterpiece and hit that follow button. In addition to making sure your content fits your grid, batch production will also ensure you have enough to be publishing once a day, or in line with the post frequency that you set. It will save you time, effort, and ensure your content is on point! The Instagram algorithm rewards consistent posting, as does your audience. Whether you’re alternating between quotes and lifestyle images, or landscape and product shots, the tiles will create a stylish look for anyone landing on your profile. Checkerboard layoutĪ checkerboard layout is where we alternate between two complimenting or contrasting posts. The block nature of the grid means that with no real overarching strategy – even if your individual posts stand out in the Instagram feed – you’re missing a key element to attracting followers and audiences.By adopting a sequenced approach to posting, we can make our grids stand out and encourage our profile visitors to hit that follow button!There are three common approaches you can employ to achieve this visual masterpiece. Find an Instagram grid layout to match your style On a side-note, understanding your themes will also help you craft killer Instagram bios which helps to hook your audience and will also affect your potential for driving on-platform traffic to your website or the landing page of your choice. You may want to commit to certain photographic techniques – lay-flat, symmetrical – as well as any filters or colour schemes you use to make your images pop. Having consistent themes does not mean you post the exact same photos each day, but rather you keep on topic and style. Like magazines, Instagram profiles tell a story over time. what value do they get? Treat your Instagram profile like a magazine – I’m not saying to have pictures of Brad and Angelina in every post or talk about what new diet is going gangbusters in Hollywood – but consider which of your content themes (or pillars) are best matched to Instagram. They’re going to follow you because of your awesome Instagram theme or themes– i.e. Whilst our individual posts need to be smashing, an Instagram user isn’t going to follow you because of one single post. People don’t follow posts, they follow accounts. With that being said, let’s get started on your Instagram grid layout! Start with a creative theme For social media marketers, this means that we don’t just need to think strategically about our individual posts, but also how they are visually displayed on our profile in the form of a grid.
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